About the brand

Founded by Romina Arjomandi, Minaro is a contemporary fashion house shaped by heritage, storytelling, and refined craftsmanship. Drawing inspiration from Iran’s rich cultural history, the brand explores the intersection of memory and modernity, creating pieces that honor the past while speaking to the present.

At the heart of Minaro’s latest collection lies a deeply personal narrative. Born in Iran, Romina grew up fascinated by stories of a country she knew primarily through history and the experiences of those who came before her. Among the figures who left a lasting impression was Farah Pahlavi, whose life embodied both the grandeur of a remarkable cultural era and the resilience required to navigate exile and change.

Her story became a lens through which Romina explored themes of identity, belonging, and legacy. These ideas serve as the foundation of Minaro’s creative vision, inspiring collections that blend timeless elegance with contemporary design.

Each Minaro collection is conceived as a tribute to craftsmanship, cultural memory, and the enduring beauty of heritage. Through thoughtful design and meticulous attention to detail, the brand seeks to celebrate the richness of Iranian history while offering a modern perspective for a global audience.

Minaro is more than a label—it is an expression of artistry, a dialogue between generations, and a celebration of the stories that continue to shape who we are.