Minaro is a brand inspired by the concept of surveillance, both real and virtual. The feelings of conscious dissatisfaction of our self-manufactured characters that oblige us to mold ourselves around our surroundings make it then reasonable to question whether we are truly ourselves anymore.

 Who do you see in the mirror? Will we ever come to the realization that maybe, it’s not the eyes of others on us that we fear, but rather our very own?

 Our work is aimed to spark questions to help perceive one’s purpose.

 Are all eyes really on you?