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Minaro was founded by Romina Arjomandi, whose creative journey is deeply rooted in memory, identity, and cultural heritage. Born in Iran and raised in the post-revolution era, Romina grew up learning about her homeland through stories passed down rather than through lived experience. Among these stories, the life of Farah Pahlavi, the last Empress of Iran, resonated most strongly.
Farah Pahlavi’s journey—from serving as a symbol of cultural and artistic progression in Iran to navigating life in exile—embodied themes of resilience, beauty, and transformation. Although Romina never experienced the Iran of that time, the Empress's narrative offered her a connection to the country’s rich historical and artistic legacy. It became a reminder of the Iran that existed before her birth, one that continued to influence her identity and imagination.
These early impressions helped shape Romina’s creative vision and ultimately the foundation of Minaro. For her, fashion is more than design; it is a vessel for memory, a means of honoring heritage, and a bridge between past and present.
Minaro’s upcoming collection is a tribute to this heritage. It reflects Romina’s deep appreciation for Iran’s layered history and the women whose stories continue to inspire strength and artistry. Through each piece, Minaro seeks to pay homage to Iranian culture while embracing contemporary design and the evolution of personal identity.
Minaro is, at its heart, Romina’s narrative—an expression of her roots, her reflections, and her desire to keep cultural memory alive through craft.